Hunan Junshan Yinzhen Tea Industry Company Limited is a modern sci-tech enterprise that integrates the scientific research, planting, processing and marketing of tea and the spread of tea culture and fuses production, supply and marketing as well as trade, industry and agriculture. As a “national key leading enterprise of agricultural industrialization” it has been jointly incorporated by Hunan Tea Industry Company Limited, Hunan Yueyang Supply and Marketing Cooperative and Jushan Park. The company has invested more than RMB30 million integrating the tea industrial resources of Junshan. Currently, it has obtained the exclusive operating rights over the tea plantation of Junshan Park and owns the production base of more than 150,000 mu (one mu is about 667 m2) for famous and high-quality “Junshan” tea; more than 300 demo franchised stores of “Junshan” tea; more than 3000 operating outlets; 1 international tea culture research center; 1 municipal-level tea research institute; and 1 Junshan Yinzhen art troupe. In 2011, the company and Yueyang Tourism Development Company Limited jointly incorporated “Dongting Love Travel Agency”—the largest of its kind in Yueyang and “Yueyang Tourist Goods Development Company Limited”.
Basing itself on domestic and international markets, the company has introduced the foreign advanced anti-counterfeiting system and tea fresh-keeping equipment, brought into fully play its advantages in tea industrial resources and extended the historic and cultural brand. Taking on the task of “carrying forward the Chinese tea culture”, it commits itself to the scientific research, development, production and processing of tea and the studies and popularization of tea culture. Its subordinate organizations include Junshan Tea Plantation, Junshan Tea Factory, Changsha Branch Company, Yueyang Branch Company and Chain Franchised Center System. Currently, the company has passed the certification of ISO9001:2000 Quality Management System, GB/T28001:2001 Occupational Health System, ISO14001:2004 Environmental Management System and ISO22000:2005 Food Safety Management System. The company reinforces its corporate management and building of corporate culture, constantly develops new products and expands market shares. With a broad and long-term view, it will forge the “Junshan” brand as a first-rate tea brand.
“Junshan Yinzhen”, the core product of the company, is one of the “ten famous Chinese teas” that have long enjoyed a good reputation, and it has been exhibited on many domestic and international fairs. In 1956, it participated in Germany Leipzig International Fair and won the gold medal and was praised as “the tea unparalleled in China and its price lowest under heaven”. In 1972, it became the first-choice tea for the Chinese Government Delegation to entertain the diplomatic envoys of various counties at the UN Headquarters in New York. In 1988, it participated in the First China Food Fair and won the gold medal. The Party and state leaders including Mao Zedong, Liu Shaoqi, Jiang Zemin and Zhu Rongji have personally tasted “Junshan Yinzhen” and thought highly of it. In 2006, upon the approval by the State Ministry of Commerce and the Ministry of Foreign Affairs, “Junshan” Brand Junshan Yinzhen was designated as the national gift tea donated to Russian President Putin. In 2008, “Junshan” Brand Junshan Yinzhen was selected as the “Olympic Five Ring Tea”. In 2009, the trademark of “Junshan” was certified by the State Administration for Industry and Commerce as a “Chinese Well-Known Trademark”. In 2010, it participated in the selection and appraisal of the “Golden Bud Award” known as the “Oscar” in the Chinese tea circle and was appraised as the “Symbolic Brand of the Chinese Yellow Tea”.
